Stop being ‘just a VA’

Transform your business by becoming a high-value strategic partner for premium clients.

You are more than “just a VA”

And it’s time your business reflected that.

If you’re undercharging, overdelivering, and constantly second-guessing your value, the problem isn’t your work ethic. It’s your positioning. I help skilled VAs step into their power as strategic partners - cutting through the BS, refining your messaging, and building a business that attracts clients who respect your expertise and are happy to pay for it.

Because when your value is clear, everything changes.

Hi, I’m Jana

I know what it’s like to feel invisible online - posting, refining your offers, trying to “add more value,” and still not landing the clients you want. I’ve been there. Doing all the things and still stuck.

What changed? I stopped focusing on what I thought I should be doing and started focusing on what actually matters to clients. That one shift - from self-focused to client-focused - changed everything.

Jana Newman, VA business coach helping virtual assistants become high-value executive assistants and attract premium clients

Now I help Virtual Assistants do the same. I bring strategy, clarity, and straight-talking support so you’re not stuck guessing. You’ll get honest feedback, practical steps, and messaging that finally lands.

It’s not about doing more - it’s about doing what works. And I’m here to help you make that shift.

The 3-Step Shift

Confident virtual assistant stepping into her power as a strategic partner, leaving behind ‘just a VA’ mindset with focus on planning, growth, and high-value services

1. Own Your Expertise

Most VAs are already doing the work of a strategic partner - they just don’t see it yet. We start by identifying the real value you’re already delivering and ditching the “just a VA” mindset. This isn’t about becoming someone new - it’s about owning what’s already true.

Virtual assistant showing overwhelmed clients a clear, results-focused solution using strategic insights and business growth clarity

2. Reposition Around Real Problems

Forget the niche-down trap and endless service lists. We flip the frame: instead of selling what you do, we position you around the problems you solve. When clients see you as the answer to their business bottlenecks, they stop asking about hourly rates and start asking when you can start.

Virtual assistant blocking out noisy marketing advice to focus on a clear strategy that converts aligned clients into premium-paying customers

3. Implement Without the Noise

You don’t need another content plan or visibility push - you need focused, data-backed steps that actually work. We cut through the industry noise, apply strategies tailored to your business, and build a pipeline of aligned clients who are ready to pay for your brain, not just your time.

Ready for Real Change?

Virtual assistant receiving clear, strategic guidance from a mentor — transforming confusion into confidence with a plan focused on value, vision, and aligned growth.

If you’re done guessing, second-guessing, and spinning your wheels - this is where clarity begins. My 1:1 Strategy Sessions gives you direct, tailored guidance to shift your positioning, sharpen your message, and finally attract the right clients.

I'm Ready!